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Impact Of Strategic Management On Productivity And Profitability Of A Business Organization

5 Chapters
|
62 Pages
|
14,907 Words
|
Business Administration

Complete Impact Of Strategic Management On Productivity And Profitability Of A Business Organization Project Materials (Chapters 1 to 5):

ABSTRACT

The research focused on examining strategic management as a critical factor influencing organizational performance in selected Nigerian Breweries based in Lagos. The specific objectives aimed to:

  1. Assess the impact of the value chain on profitability growth in Nigerian Breweries.
  2. Determine how strategic changes affect market share and productivity in Nigerian Breweries.
  3. Evaluate the influence of strategic leadership on customer satisfaction and overall effectiveness in Nigerian Breweries.
  4. Identify the primary challenges associated with implementing strategic management in Nigerian Breweries.

The study utilized a survey research design, involving direct interaction with a target population of 2,093 senior and junior staff members of Nigerian Breweries in Lagos. The sample size of 336 was determined using Taro Yamane’s formula. Data collection relied on structured questionnaires and oral interview guides, employing a 5-point Likert scale. Analysis methods included frequency tables for data presentation, and hypotheses were tested using simple linear regression and Friedman Chi-square tests.

Key findings indicated significant relationships: value chain strongly influenced profitability growth (r = 0.882; F = 1.057E3; t = 11.249; p = 0.05), strategic changes had a substantial effect on market share and productivity (r = 0.917; F = 11.596E3; t = 21.169; p = 0.05), and strategic leadership notably impacted customer satisfaction and overall effectiveness (r = 0.573; F = 148.292; t = 5.866; p = 0.05). Furthermore, the study identified economic factors and structural deficiencies as primary challenges hindering the adoption of strategic management in Nigerian Breweries (X2cal = 492.352 > X2critical = 11.14, p < 0.000 < α = 0.05).

In conclusion, the study emphasized that the performance of breweries hinges significantly on the types of strategic approaches they adopt. It recommends that organizations intensify efforts to continuously assess and monitor both internal and external variables to prevent potential failures and encourage ongoing improvement

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Project Structure

The introduction of Impact Of Strategic Management On Productivity And Profitability Of A Business Organization should start with the relevant background information of the study, clearly define the specific problem that it addresses, outline the main object, discuss the scope and any limitation that may affect the outcome of your findings

Literature Review of Impact Of Strategic Management On Productivity And Profitability Of A Business Organization should start with an overview of existing research, theoretical framework and identify any gaps in the existing literature and explain how it will address the gaps

Methodology of Impact Of Strategic Management On Productivity And Profitability Of A Business Organization should describe the overall design of your project, detail the methods and tools used to collect data explain the techniques used to analyse the collected data and discuss any ethical issues related to your project

Results should include presentation of findings and interpretation of results

The discussion section of Impact Of Strategic Management On Productivity And Profitability Of A Business Organization should Interpret the implications of your findings, address any limitations of your study and discuss the broader implications of your findings

The conclusion of Impact Of Strategic Management On Productivity And Profitability Of A Business Organization should include summarize the main results and conclusions of your project, provide recommendations based on your findings and offer any concluding remarks on the project.

References should List all the sources cited in Impact Of Strategic Management On Productivity And Profitability Of A Business Organization project by following the required citation style (e.g., APA, MLA, Chicago).

The appendices section should Include any additional materials that support your project (Impact Of Strategic Management On Productivity And Profitability Of A Business Organization) but are too detailed for the main chapters such as raw data, detailed calculations etc.