Marketing Of Commercial Bank’s Services
Complete Marketing Of Commercial Bank’s Services Project Materials (Chapters 1 to 5):
Commercial banks in Nigeria offer services such as cash deposit, agency services, and provide credit facilities like overdrafts and loans, which are central to their operations. Effectively carrying out these services requires the use of marketing strategies.
Marketing is a relatively new discipline in the Nigerian service industries, including banking, where its absence previously led to strained bank-customer relationships and a decline in service quality. Today, banks employ various marketing strategies such as promotional pricing, distribution channels, and product differentiation.
This study aims to assess the extent to which Nigerian banks have adopted these marketing strategies and their impact on banking habits among Nigerians. Data for this research was gathered from secondary sources, including comprehensive reviews of published and unpublished materials, journals, and other relevant sources.
Title page
Approval page
Dedication
Acknowledgement
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background of study
1.2 Statement of problem
1.3 Objective of study
1.4 Significance of study
1.5 Limitation of study
1.6 Definition of the terms.
CHAPTER TWO
2.1 THE LITERATURE REVIEW
CHAPTER THREE
RESEARCH DESIGN AND METHOLOGY
3.1 Source of data (secondary data only)
3.2 Locations of data
3.3 Method of data collection
CHAPTER FOUR
4.1 FINDINGS
CHAPTER FIVE
5.1 RECOMMENDATION
5.2 Conclusion
Bibliography
The introduction of Marketing Of Commercial Bank’s Services should start with the relevant background information of the study, clearly define the specific problem that it addresses, outline the main object, discuss the scope and any limitation that may affect the outcome of your findings
Literature Review of Marketing Of Commercial Bank’s Services should start with an overview of existing research, theoretical framework and identify any gaps in the existing literature and explain how it will address the gaps
Methodology of Marketing Of Commercial Bank’s Services should describe the overall design of your project, detail the methods and tools used to collect data explain the techniques used to analyse the collected data and discuss any ethical issues related to your project
Results should include presentation of findings and interpretation of results
The discussion section of Marketing Of Commercial Bank’s Services should Interpret the implications of your findings, address any limitations of your study and discuss the broader implications of your findings
The conclusion of Marketing Of Commercial Bank’s Services should include summarize the main results and conclusions of your project, provide recommendations based on your findings and offer any concluding remarks on the project.
References should List all the sources cited in Marketing Of Commercial Bank’s Services project by following the required citation style (e.g., APA, MLA, Chicago).
The appendices section should Include any additional materials that support your project (Marketing Of Commercial Bank’s Services) but are too detailed for the main chapters such as raw data, detailed calculations etc.