Motivation Of Customers As Essential Tool In Financial Institution
Complete Motivation Of Customers As Essential Tool In Financial Institution Project Materials (Chapters 1 to 5):
This research work clearly brings out the motivational tools used by financial institution for attainment of financial goal. The topic “motivation of customer as essential tool in financial institution” is very essential to be used by institution. For it least for profit maximization. This motivation is applied to retain and gain more customers for institution like Banks.
Title page
Dedication
Approval page
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
Problem identification 1
The Rationale of study 1
Significance of study 2
Definition of Terms 3
CHAPTER TWO
Review of Related Literature 5
Motivational techniques 10
CHAPTER THREE
Statement of hypothesis 13
Methodology of study 15
Sources of Data 16
CHAPTER FOUR
Presentation of Data 19
Analysis of Data 22
CHAPTER FIVE
Summary 27
Conclusion 28
Suggestion 29
Bibliography 30
INTRODUCTION
1.1 PROBLEM IDENTIFICATION
Motivation of customers is a very important tool to be used by financial institution like banks.
Therefore I want to investigate the benefits of banks if they (customers) are being motivated by banks.
Banks can motivate customers by giving sales promotion, increasing the interest rate of depositors especially those that operate savings account, giving loans to prime customers when such cases instruments or article for example, “treasury bills, certificates for deposit”. These financial instruments should be issued at a lower rate to customers, also reducing the interest rate of loans can motivate customers to petronise such institution e.g. bank.
1.2 THE RATIONALE OF STUDY
The rationale of this study can be said to be very essential, assuming we are to understand and influence motivation. The important reason of this study could be said to be: guiding against past experience. Not maintaining good relationship with customers an render such a financial institution at liquidation, therefore the past experience of not patronizing banks could be brough to its abrupt end if this study will be absolutely followed.
This study provide an avenue for banks to amend past experience.
The reason could also be said also to be profit reformation. In most cases, banks misuse the opportunity of profit maximization, in order to avert this, motivational process is a very good example to regain such profit.
For customers to know their rights and obligation, it is the right of customers to be motivated and their duty of patronage is certain, there for the reason of motivation process is important.
1.3 SIGNIFICANCE OF STUDY
The study will be of immense benefit to the institution under study e.g Banks. The finding and recommendations of this study shade to be of great importance to the management of a particular financial institution in dealing with problems relating to motivational process. However, the study shall be of great help to the financial institution to have a good working relationship with their customers.
The study shall also be useful to scholars and researchers who are interested in carrying out research work based on the area of motivation in an institution.
The study will also help some financial institution to defeat the cause of backwardness of some of our Banks which also dwindle the rate of income and profit of the institution and the way some of these problems could be solved.
1.4 DEFINITIONS O TERMS
In the cause of going through this project work, some of the words and phrase which are very vital and relevant to the project topic were encountered.
For the purpose of this study the following are defined as follows:
1. Motivation: This is meeting the social and psychological needs of the customers in the fulfillment of an organization goals.
2. Financial institution: A large important organization that has a particular purpose which is connected with money eg. Bank
3. Essential Tool: An important instrument that is extremely necessary in a particular situation or for a particular activity.
4. Patronage: The support especially financial, that is given to a person or an organization.
5. Dwindle: The become gradually less or smaller.
6. Increase income/profit: Greater amount of money that a person or an organization earns from work or business.
7. Interest rate: Financially, is the extra money that you pay back when you borrow money or that you receive when you invest money.
8. Variables: Often changing or something likely to change.
9. Sales promotion: Benefits derived from an organization for buying their goods or services
The introduction of Motivation Of Customers As Essential Tool In Financial Institution should start with the relevant background information of the study, clearly define the specific problem that it addresses, outline the main object, discuss the scope and any limitation that may affect the outcome of your findings
Literature Review of Motivation Of Customers As Essential Tool In Financial Institution should start with an overview of existing research, theoretical framework and identify any gaps in the existing literature and explain how it will address the gaps
Methodology of Motivation Of Customers As Essential Tool In Financial Institution should describe the overall design of your project, detail the methods and tools used to collect data explain the techniques used to analyse the collected data and discuss any ethical issues related to your project
Results should include presentation of findings and interpretation of results
The discussion section of Motivation Of Customers As Essential Tool In Financial Institution should Interpret the implications of your findings, address any limitations of your study and discuss the broader implications of your findings
The conclusion of Motivation Of Customers As Essential Tool In Financial Institution should include summarize the main results and conclusions of your project, provide recommendations based on your findings and offer any concluding remarks on the project.
References should List all the sources cited in Motivation Of Customers As Essential Tool In Financial Institution project by following the required citation style (e.g., APA, MLA, Chicago).
The appendices section should Include any additional materials that support your project (Motivation Of Customers As Essential Tool In Financial Institution) but are too detailed for the main chapters such as raw data, detailed calculations etc.