Public Perception Towards Billboard Advertisement
(A Case Study Of (2015 General Electiom Campiagn Period) Enugu North Metropolies)
Complete Public Perception Towards Billboard Advertisement Project Materials (Chapters 1 to 5):
The objective of the study was to assess the relevance of billboards as a means of political information. The study aimed to investigate the impact of billboard advertisements on the public using the theoretical frameworks of individual difference theory and social relationships. A survey research method was employed as the research design, with questionnaires serving as the primary data collection instrument. The study focused on the population of Enugu North Metropolis, utilizing a judgmental sampling technique to determine the sample size.
The findings indicated that the public’s perception of billboards did not significantly influence their choice of candidates. Therefore, the researcher concluded that respondents viewed the electoral process as credible, but their perception of billboards did not affect their judgment
Title page
Certification page
Approval page iii
Dedication
Acknowledgements
Table of contents
Abstract
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problems
1.3 Objectives of the study
1.4 Research questions
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of terms
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Introduction
2.2 Review of concepts
2.3 Review of related studies
2.4 Theoretical Framework
2.4 Summary of Literature review
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research design
3.3 Population of study
3.4 Sampling technique/sample
3.5 Sampling Techniques
3.6 Description and Research Instrument
3.7 Reliability/validity of data Generating Instrument
3.8 Method of data collection
3.9 Method of data analysis
CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA
4.0 Introduction
4.1 Data Presentation
4.2 Data Analysis
4.3 Discussion of findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
References
Questionnaire
The introduction of Public Perception Towards Billboard Advertisement should start with the relevant background information of the study, clearly define the specific problem that it addresses, outline the main object, discuss the scope and any limitation that may affect the outcome of your findings
Literature Review of Public Perception Towards Billboard Advertisement should start with an overview of existing research, theoretical framework and identify any gaps in the existing literature and explain how it will address the gaps
Methodology of Public Perception Towards Billboard Advertisement should describe the overall design of your project, detail the methods and tools used to collect data explain the techniques used to analyse the collected data and discuss any ethical issues related to your project
Results should include presentation of findings and interpretation of results
The discussion section of Public Perception Towards Billboard Advertisement should Interpret the implications of your findings, address any limitations of your study and discuss the broader implications of your findings
The conclusion of Public Perception Towards Billboard Advertisement should include summarize the main results and conclusions of your project, provide recommendations based on your findings and offer any concluding remarks on the project.
References should List all the sources cited in Public Perception Towards Billboard Advertisement project by following the required citation style (e.g., APA, MLA, Chicago).
The appendices section should Include any additional materials that support your project (Public Perception Towards Billboard Advertisement) but are too detailed for the main chapters such as raw data, detailed calculations etc.